November 2025

Augmented Reality (AR) in AdTech

Augmented Reality (AR) in AdTech represents a transformative approach to engaging consumers by creating immersive brand experiences. Here’s a detailed exploration of how AR is revolutionizing the advertising industry: Key Elements of AR in AdTech Interactive Product Visualization: Virtual Try-Ons: Retail brands use AR to allow customers to virtually try on clothes, accessories, or makeup. […]

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Hyper Automation: Streamlining Business Processes with AI and Robotic Process Automation

In the fast-paced world of advertising technology, staying ahead of the curve means constantly seeking out new ways to optimize processes and deliver value to clients. One such groundbreaking advancement is hyper automation, which combines artificial intelligence (AI) and robotic process automation (RPA) to streamline business operations like never before. In this article, we’ll explore

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